Artículos por Renan Botelho de Carvalho
Launchmetrics adds AI layer to measure whether brand messages land, not just reach
Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...
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Gap unveils Roy Lichtenstein capsule for Whitney’s exhibition: 'Let the artwork do the talking'
Gap is launching a limited-edition collection with the Estate of Roy Lichtenstein and the Whitney Museum of American Art, timed to the opening week of the New York museum's exhibition “Roy Lichtenstein: Like New.” The collaboration is an opportunity to “bring together art, culture and self-expression in a way that felt authentic to Gap,” the...
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Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit
When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...
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Asos shares drop over 11 percent after reported cyberattack
Asos shares, traded under ticker ASC on the London Stock Exchange, have dipped more than 11 percent as of Tuesday at 12h20 GMT, following reports of a cyberattack. Thousands of Asos app users received a push notification titled “Asos Hacked” on Tuesday, accompanied by a message seemingly directed to the company’s management. “Dear Asos DPO and...
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Adidas sues Australian teen brand White Fox over stripe designs
Another day, another stripe case for Adidas. The German-based brand is suing Australian label White Fox over stripe designs described as “substantially identical with or otherwise deceptively similar” to Adidas trademark products, the Daily Mail reported. According to the publication, Adidas accused White Fox of rejecting its repeated requests...
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G.H.Bass taps Clarks Originals for 150th anniversary collaboration
G.H.Bass has partnered with Clarks Originals, the heritage line of British footwear company Clarks, on a limited-edition loafer, adding a cross-brand release to the programme marking its 150th anniversary. The G.H.Bass x Clarks Originals Wallabee Weejuns Loafer combines the handsewn moc stitch of G.H.Bass's Weejuns loafer with the Clarks...
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Moose Knuckles CEO Ellen Kinney on retail expansion, all-season growth and the brand’s next chapter
Moose Knuckles now operates almost 50 stores worldwide, including pop-ups, and is adding more. In September, the Montréal-born luxury outerwear brand opened in Chicago, Berlin and Macau, with a Shanghai flagship to follow, according to chief executive officer Ellen Kinney. "We very much believe in the importance of retail and providing the full...
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Golden Goose names former Burberry executive Giorgio Belloli chief consumer officer
Golden Goose has named Giorgio Belloli chief consumer officer. He will lead the brand’s global market development strategy, aimed at strengthening its international presence and maximizing business impact across all channels, the company announced on Monday. “Joining Golden Goose is an exciting opportunity to contribute to the brand’s next phase...
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How Shinola is using internet culture to reach new audiences
Shinola is turning to internet culture to launch its first automatic Duck watch, with a campaign starring four personalities from entertainment, comedy, music and online media. The campaign, launching Monday features Tefi Pessoa, Kareem Rahma of Subway Takes, Nems and Benton McClintock. Its premise is a rejection of constant productivity,...
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Dan Moneypenny exits Footasylum to join Centric Brands
Dan Moneypenny has left UK sportswear and streetwear retailer Footasylum after three years to join Centric Brands as vice president of sales for Under Armour EMEA. Announcing his departure on Instagram, Moneypenny said: "After 3 fantastic years, my time at Footasylum has come to [an] end. I'm incredibly proud of everything we achieved, and so...
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